Tag Archives: Mermaid

How I Met Your Mother: Mere Exposure and the “Mermaid Theory”

Decades ago psychologists discovered that simply being close in physical proximity to another person increases liking and attraction for that person. College students in dorm housing liked their neighbors more than people living on other floors or buildings,1 and male students liked familiar women more than strangers– simply for appearing in their classroom throughout the semester,2 despite not even… Read More »