Maximum Exposure for your Business or Blog

By | June 13, 2007
Newspaper Machines

Something Old, Something New: The Press Release

Businesses have been using the press release as a marketing tactic for forever. So why haven’t you used it for your blog or business yet? Maybe because the press release lives in the old offline world. It’s important to remember that there are many people who are still plugged into this world, so why not go after this area? Most blogs and many small businesses overlook this marketing element. This article will show you how to gain maximum exposure for your blog or business through a complete press release strategy.

For guides on writing your press release here are 10 Free Tips to writing a press release, Wikipedia’s news release basics, and here is a barebones guide to writing a press release.

How to Distribute Your Press Release for Maximum Exposure

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1) Target Audience. As with any marketing strategy consider who your target market is. Then, as you look at your choices of newspapers, magazines, radio and TV, ask yourself : “Does this media outlet speak with the people I am trying to reach?” If yes, then you should include them on your list.


2) Assemble a list of all Local Media in your area. Include on your media mailing list all radio, television, and print (including Internet) contacts. Make a spreadsheet with these columns: Media Contact Info, Date Mailed, FLWP Date, Date Published, Request
Reprints, Thank You Sent, Add Credits To Published Materials.

Media Contact Sheet

If you can obtain the names of reporters or journalists, even better. Here’s how:

Offline:

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  • Let your fingers do the walking in the Yellow Pages. It’s probably best to use this avenue as well a high tech search so that you don’t miss the free and/or “specialty” newspapers in your city or county.
  • Visit the places that your clients, prospects, or blog readers frequent, such as restaurants & high-end stores. Once there, look for community publications that you won’t find elsewhere.

Online: Use the web to search. These links will help you find what you need:

  • American Journalism Review – This is American Journalism Review’s comprehensive listing of worldwide news media. This includes Newspapers, Magazines, Television Networks, Television Affiliates, Radio, News/Wire Services and Media Companies. You can select the types of media you want to reach, go to their sites, and decide whether to send them your press release.
  • NewsLink – This is a comprehensive listing of worldwide news media. This includes Newspapers, Magazines, Radio and TV.
  • Bizjournals – The 35 weekly business newspapers published by American City Business Journals boasts a readership of 1.5 million, predominately owners and operators of entrepreneurial businesses.

3) Assemble a list of Specialty publications. Ask your best clients or readers what organizations they belong to and what they read. You may want to consider submitting your press release to publications in these areas:

4) Obtain Contact Information. Call the publication or search their website to find out who to send a press release to, and what their deadlines are. You can send the release to a particular person, or you can simply send it to the Managing Editor.

5) Mail/Fax/Email your Press Release. Keep track of the contact information such as date sent and the date you plan to follow up. (see tracking sheet image above) Keep track of your contacts so you can check up on how they are using material you send them, and so you can go directly to known people in the future.

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6) Best Practice: Events Tie-In. You can increase the odds of having your press release picked up if you submit it along with information about a seminar or event you will be hosting. (Even if you are promoting a blog, you could still hold a seminar where you speak about the topics you cover in your blog! Host it at a local library for free. Maybe your event is a Webinar!) In this case submit your press release at least 3 weeks in advance of your scheduled event.

7) Radio & Television: Interviews: Don’t forget the opportunities with cable TV and radio. Many stations have ample “dead air” they need to fill. Radio or television stations may pick up your press release and perhaps be interested in having you appear on one of their programs. Requests for interviews often arrive on very short notice, so be prepared. In some cases you can ask the show’s producer ahead of time for a list of questions you will be asked. Plan how you will reply to the questions. Also plan how you will respond to the interviewer if they ask questions you do not wish to answer.

8 ) Make follow up calls. You will have varying results with the media depending on your location. If you are in a metropolitan area, you may receive no response from the large newspapers but keep in touch with them because you never know when the time is right. Sometimes you may be disappointed that none of your local media have published your release or shown an interest in interviewing you. The media’s response is very unpredictable. Timing is everything. Stay on their radar with a polite follow up call on the date you schedule on your tracking sheet.

9) Leveraging your media exposure: Request permission for reprints. Since a published press release or an interview is a transitory event, request permission from the publication to make reprints, post on your website, or for podcasts. Reprints can be mailed or given to prospects and clients alike. They can be used as handouts at seminars. Or they can be used to fill a “Press” binder in your lobby. And for online businesses like blogs, you can host an image of the press release online. With a podcast of your interview, you can email your client base to ensure everyone hears your message.

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10) Update all your written material. Add your publication or interview to your credits on your website, resume, bio, corporate brochure or any other printed material describing your accomplishments.

11) More Follow-Up. If at first you don’t succeed, try, try again! Keep in touch with key media contacts, even if you get no response to your initial attempts. Put them on a mailing list for newsletters, informative updates and other information that will be useful to them in evaluating story ideas.

12) Gratitude. Upon publication or following an interview, take a moment to send a thank-you to the editor or the radio/TV producer. Send a brief note of thanks, and share any positive feedback you’ve gotten from the exposure. Your success will grow in proportion to your ability to “get the word out.”

13) Ensure Success. Schedule these steps into your calendar. Break it down into small pieces you can accomplish each day. Keep faithful to your schedule. A good idea is to think of each step as an important appointment you can’t cancel.

Please share your thoughts and comments regarding using press releases for building your business and/or your blog readership.

K. Stone is author of Life Learning Today, a blog about daily life improvements. A few of her most popular articles are 5 Big Secrets “They” Don’t Want You to Know About Investing, Make Money with Your Blog: The Ultimate Resource List, 5 Keys to Happiness, and Cool GTD Applications – The Ultimate Resource List.

The brain is a tangled web of information. We don’t remember single facts, but instead we interlink everything by association. Anytime we experience a new event, our brains tie the sights, smells, sounds and our own impressions together into a new relationship.

Our brain remembers things by repetition, association, visual imagery, and all five senses. By knowing a bit about how the brain works, we can become better learners, absorbing new information faster than ever.

Here are some study tips to help get you started:

1. Use Flashcards

Our brains create engrained memories through repetition. The more times we hear, see, or repeat something to ourselves, the more likely we are to remember it.

Flashcards can help you learn new subjects quickly and efficiently. Flashcards allow you to study anywhere at any time. Their portable nature lends them to quick study sessions on the bus, in traffic, at lunch, or in the doctor’s office. You can always whip out your flashcards for a quick 2 to 3 minute study session.

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To create effective flashcards, you need to put one point on each flashcard. Don’t load up the entire card with information. That’s just overload. Instead, you should dedicate one concept to each card.

One of the best ways to make flashcards is to put 1 question on the front and one answer on the back. This way, you can repeatedly quiz yourself into you have mastered any topic of your choice.

Commit to reading through your flash cards at least 3 times a day and you will be amazed at how quickly you pick up new information.

As Tony Robbins says,

“Repetition is the mother of skill”.

2. Create the Right Environment

Often times, where you study can be just as important as how you study. For an optimum learning environment, you’ll want to find a nice spot that is fairly peaceful. Some people can’t stand a deafening silence, but you certainly don’t want to study near constant distractions.

Find a spot that you can call your own, with plenty of room to spread out your stuff. Go there each time you study and you will find yourself adapting to a productive study schedule. When you study in the same place each time, you become more productive in that spot because you associate it with studying.

3. Use Acronyms to Remember Information

In your quest for knowledge, you may have once heard of an odd term called “mnemonics”. However, even if you haven’t heard of this word, you have certainly heard of its many applications. One of the most popular mnemonic examples is “Every Good Boy Does Fine”. This is an acronym used to help musicians and students to remember the notes on a treble clef stave.

An acronym is simply an abbreviation formed using the intial letters of a word. These types of memory aids can help you to learn large quantities of information in a short period of time.

4. Listen to Music

Research has long shown that certain types of music help you to recall information. Information learned while listening to a particular song can often be remembered simply by “playing” the songs mentally in your head.

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5. Rewrite Your Notes

This can be done by hand or on the computer. However, you should keep in mind that writing by hand can often stimulate more neural activity than when writing on the computer.

Everyone should study their notes at home but often times, simply re-reading them is too passive. Re-reading your notes can cause you to become disengaged and distracted.

To get the most out of your study time, make sure that it is active. Rewriting your notes turns a passive study time into an active and engaging learning tool. You can begin using this technique by buying two notebooks for each of your classes. Dedicate one of the notebooks for making notes during each class. Dedicate the other notebook to rewriting your notes outside of class.

6. Engage Your Emotions

Emotions play a very important part in your memory. Think about it. The last time you went to a party, which people did you remember? The lady who made you laugh, the man who hurt your feelings, and the kid who went screaming through the halls are the ones you will remember. They are the ones who had an emotional impact.

Fortunately, you can use the power of emotion in your own study sessions. Enhance your memory by using your five senses. Don’t just memorize facts. Don’t just see and hear the words in your mind. Create a vivid visual picture of what you are trying to learn.

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For example, if you are trying to learn the many parts of a human cell, begin physically rotating the cell in your minds eye. Imagine what each part might feel like. Begin to take the cell apart piece by piece and then reconstruct it. Paint the human cell with vivid colors. Enlarge the cell in your mind’s eye so that it is now six feet tall and putting on your own personal comedy show. This visual and emotional mind play will help deeply encode information into your memory.

7. Make Associations

One of the best ways to learn new things is to relate what you want to learn with something you already know. This is known as association, and it is the mental glue that drives your brain.

Have you ever listened to a song and been flooded by memories that were connected to it? Have you ever seen an old friend that triggered memories from childhood? This is the power of association.

To maximize our mental powers, we must constantly be looking for ways to relate new information with old ideas and concepts that we are already familiar with.

You can do this with the use of mindmapping. A mind map is used to diagram words, pictures, thoughts, and ideas into a an interconnected web of information. This simple practice will help you to connect everything you learn into a global network of knowledge that can be pulled from at any moment.

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Learn more about mindmapping here: How to Mind Map to Visualize Your Thoughts (With Mind Map Examples)