If you’re in the business of creating websites and registering domain names you will have encountered the all important question: What do we call it?
When starting a business, now-a-days, thinking of a name that could be registered as a domain is very important [if you will operate a lot on the web]. That said, availability of a name shouldn’t compromise what you are actually trying to achieve with the name.
First of all I’ll draw on Chris Garrett’s post on choosing domain names [see How To Choose A Domain Name]. He identifies some pitfalls of domain name branding and what you should be looking for when choosing one:
Conveniently, those points are pretty much in the correct order for brainstorming names.
First find one that’s available, then discuss whether it works or not. Does it say what you want? Are there negative images or ideas associated that don’t fit? Is it memorable and easy for new users to find after maybe hearing about it in conversation?
I think the first rule for brainstorming is having a partner. A second opinion is crucial for weeding out what you think might sound good at first but really isn’t right. This is almost like instantly having that realization when you think of an idea, walk away, and then come back to it later.
Before beginning some guidelines should be laid out. That is, what you are looking for in the name, keywords, length and general ideas associated. This should be kept pretty general and not strictly adhered to if necessary. That way new and better ideas can come up.
Throwing ideas at each other can be done in two manners:
1. The first is the no-critique approach where no idea is too dumb and everything gets written down. After which you revise the list and whittle it down to only the good stuff.
From there you cut more and more until you have the name. If no resolution is found, you do it all over again – eventually the right name will come.
2. The second method is more of a conversation and, I think, works best for domain registrations. With each name a snap judgment should be made. Making quick decisions is perfect because domain names are your first point of contact and, generally for branding purposes, should make a good first impression.
What’s great about working with a partner and just throwing ideas at each other is, usually, a name will come up that both parties instantly agree on. It’s a zen sort of moment when nothing is said for a second and everyone is in. Like most idea generation, when it happens you will know.
More important than anything when talking about domain names is availability. You can’t register something that’s already registered, so brainstorming is important. While brainstorming name ideas there are a few tools that will help.
Using instant domain searches are great because they provide instant notification when a domain name is unavailable. This is important when brainstorming because you can instantly have an idea shut down and move on to the next. This saves a lot of time.
AjaxWhois stands out because of it’s Favoriting feature. When you come across a name that works and is available [your maybe’s] you can save them on the site for future reference.
I have found that sometimes when one of these fast domain searches say a domain is available you will later find, when attempting to register, that it isn’t.
In which case it’s a good idea to have your host or where ever you register your domains open as well so you can check the ‘available’ domain names. This is just a case of double checking since, for some reason, those searches make mistakes.
Ideas For The Future
Darren Rowse brought up an interesting point about future-proofing your domain name and extending it’s use later down the line [see Choosing The Domain Name For Your Blog].
For instance, you don’t want your site to look dated based on it’s name alone. Likewise, if your business [or blog] outgrows the limits of your domain how could you expand properly?
Another ‘future factor’ to consider is how many blogs you’re thinking of starting on your domain. Take a look at About.com for an example of how it’s possible to have one domain with many blogs running off it. They blog ‘about’ hundreds of topics and have a domain name that suits this perfectly.
Top Level Domains
The benefit of sticking to a .com [instead of .net or .com.au etc] is standardization. When talking about your site and letting word of mouth and other marketing do it’s thing, having something that is easy and known works best.
When you mention to someone that you have speaker site about monitor speakers that is called Speaker Freaker, you don’t want to be correcting everyone that it’s actually a .net and not the, always assumed, .com.
Also to consider is cost. In Australia a .com.au is much more expensive than a .com and requires a registered business number [ABN]. This is great for availability and recognition as a business, but bad for keeping the costs down and, generally, international appeal.
I would group certain criteria to keep in mind when registering any domain name. These are as follows:
There is some leniency for the Suitability criteria. You may decide on a name that is almost completely unrelated to your business based on branding alone. Think of Nike or Darren’s example of BoingBoing.
With this checklist and a good understanding of what you want the site to do, you should find that all elusive domain name to be easier to snatch than you think.
At the start of the year, if you had asked anyone if they could do their work from home, many would have said no. They would have cited the need for team meetings, a place to be able to sit down and get on with their work, the camaraderie of the office, and being able to meet customers and clients face to face.
Almost ten months later, most of us have learned that we can do our work from home and in many ways, we have discovered working from home is a lot better than doing our work in a busy, bustling office environment where we are inundated with distractions and noise.
One of the things the 2020 pandemic has reminded us is we humans are incredibly adaptable. It is one of the strengths of our kind. Yet we have been unknowingly practicing this for years. When we move house we go through enormous upheaval.
When we change jobs, we not only change our work environment but we also change the surrounding people. Humans are adaptable and this adaptability gives us strength.
So, what are the pros and cons of working from home? Below I will share some things I have discovered since I made the change to being predominantly a person who works from home.
Pro #1: A More Relaxed Start to the Day
This one I love. When I had to be at a place of work in the past, I would always set my alarm to give me just enough time to make coffee, take a shower, and change. Mornings always felt like a rush.
Now, I can wake up a little later, make coffee and instead of rushing to get out of the door at a specific time, I can spend ten minutes writing in my journal, reviewing my plan for the day, and start the day in a more relaxed frame of mind.
When you start the day in a relaxed state, you begin more positively. You find you have more clarity and more focus and you are not wasting energy worrying about whether you will be late.
Pro #2: More Quiet, Focused Time = Increased Productivity
One of the biggest difficulties of working in an office is the noise and distractions. If a colleague or boss can see you sat at your desk, you are more approachable. It is easier for them to ask you questions or engage you in meaningless conversations.
Working from home allows you to shut the door and get on with an hour or two of quiet focused work. If you close down your Slack and Email, you avoid the risk of being disturbed and it is amazing how much work you can get done.
An experiment conducted in 2012 found that working from home increased a person’s productivity by 13%, and more recent studies also find significant increases in productivity.
When our productivity increases, the amount of time we need to perform our work decreases, and this means we can spend more time on activities that can bring us closer to our family and friends as well as improve our mental health.
Pro #3: More Control Over Your Day
Without bosses and colleagues watching over us all day, we have a lot more control over what we do. While some work will inevitably be more urgent than others, we still get a lot more choice about what we work on.
We also get more control over where we work. I remember when working in an office, we were given a fixed workstation. Some of these workstations were pleasant with a lot of natural sunlight, but other areas were less pleasant. It was often the luck of the draw whether we find ourselves in a good place to work or not.
By working from home we can choose what work to work on and whether we want to face a window or not. We can get up and move to another place, and we can move from room to room. And if you have a garden, on nice days you could spend a few hours working outside.
Pro #4: You Get to Choose Your Office Environment
While many companies will provide you with a laptop or other equipment to do your work, others will give you an allowance to purchase your equipment. But with furniture such as your chair and desk, you have a lot of freedom.
I have seen a lot of amazing home working spaces with wonderful sets up—better chairs, laptop stands that make working from a laptop much more ergonomic and therefore, better for your neck.
You can also choose your wall art and the little nick-nacks on your desk or table. With all this freedom, you can create a very personal and excellent working environment that is a pleasure to work in. When you are happy doing your work, you will inevitably do better work.
Con #1: We Move a Lot Less
When we commute to a place of work, there is movement involved. Many people commute using public transport, which means walking to the bus stop or train station. Then, there is the movement at lunchtime when we go out to buy our lunch. Working in a place of work requires us to move more.
Unfortunately, working from home naturally causes us to move less and this means we are not burning as many calories as we need to.
Moving is essential to our health and if you are working from home you need to become much more aware of your movement. To ensure you are moving enough, make sure you take your lunch breaks. Get up from your desk and move. Go outside, if you can, and take a walk. And, of course, refrain from regular trips to the refrigerator.
Con #2: Less Human Interaction
One of the nicest things about bringing a group of people together to work is the camaraderie and relationships that are built over time. Working from home takes us away from that human interaction and for many, this can cause a feeling of loss.
Humans are a social species—we need to be with other people. Without that connection, we start to feel lonely and that can lead to mental health issues.
Zoom and Microsoft Teams meeting cannot replace that interaction. Often, the interactions we get at our workplaces are spontaneous. But with video calls, there is nothing spontaneous—most of these calls are prearranged and that’s not spontaneous.
This lack of spontaneous interaction can also reduce a team’s ability to develop creative solutions—there’s just something about a group of incredibly creative people coming together in a room to thrash out ideas together that lends itself to creativity.
While video calls can be useful, they don’t match the connection between a group of people working on a solution together.
Con #3: The Cost of Buying Home Office Equipment
Not all companies are going to provide you with a nice allowance to buy expensive home office equipment. 100% remote companies such as Doist (the creators of Todoist and Twist) provide a $2,000 allowance to all their staff every two years to buy office equipment. Others are not so generous.
This can prove to be expensive for many people to create their ideal work-from-home workspace. Many people must make do with what they already have, and that could mean unsuitable chairs that damage backs and necks.
For a future that will likely involve more flexible working arrangements, companies will need to support their staff in ways that will add additional costs to an already reduced bottom line.
Con #4: Unique Distractions
Not all people have the benefit of being able to afford childcare for young children, and this means they need to balance working and taking care of their kids.
For many parents, being able to go to a workplace gives them time away from the noise and demands of a young family, so they could get on with their work. Working from home removes this and can make doing video calls almost impossible.
To overcome this, where possible, you need to set some boundaries. I know this is not always possible, but it is something you need to try. You should do whatever you can to make sure you have some boundaries between your work life and home life.
Working from home can be hugely beneficial for many people, but it can also bring serious challenges to others.
We are moving towards a new way of working. Therefore, companies need to look at both the pros and cons of working from home and be prepared to support their staff in making this transition. It will not be impossible, but a lot of thought will need to go into it.
More About Working From Home
- 10 Tips to Help You Be More Efficient Working From Home
- 7 Ways To Supercharge Your Productivity When You Work From Home
- 10 Work from Home Desks to Boost Your Productivity