Category Archives: priming

On Valentine Street, Chivalry Isn’t Dead

Researchers examined whether subtle reminders of love increase men’s willingness to help. Men who had been approached by a woman asking for directions to Valentine Street were willing to help a different woman retrieve her cell phone from “thieves”, helping her almost 37% of the time. Men asked for directions to Martin Street only helped 20% of the time. The simple mention… Read More »