Branding Your Blog for Success

By | May 23, 2007
Branding

Why Brand Your Blog?

Do you get frustrated when visitors to your site don’t convert into subscribers? For many bloggers, not all, success equals an engaged and high volume readership, and/or making money from their blog. If you fall into either of those categories then you can benefit from improving the brand of your blog. This post will show you how.

Gaining a High Volume Readership

What makes a reader want to subscribe to a blog? Simply put, they understand what your blog is about, your brand, and they are attracted to it. If a reader doesn’t understand what you are serving at your blog, then they won’t know if they will like your future content. By having a clear brand, readers will know what to expect from you in the future. If they like that then they will subscribe. A stronger, more clear brand will yield more subscribers.

Advertising

Bookmarking vs. RSS

What makes a person bookmark vs subscribe? A bookmark says “I like what’s on this site and I want to be able to return to it later.” Subscribing says “I don’t want to miss a single future post of this blog!” Subscribing only happens if the blog is very interesting or very valuable to the reader. Bookmarking is great, but subscribers are better because you will have a more involved community which will drive more traffic. When your site is a happening place, people will link to you, return to see what’s going on and to socialize. This is what you want.

How You Can Use Branding to Increase Your Blog Traffic and Make More Money

Branding your blog will make clear to your readers what your blog is about. You want them to be able to put into words what your blog is all about. Otherwise how could they ever want to share your site with others or subscribe if they can’t describe what your blog is about.

Advertising

How to Brand Your Blog

You will need to sit down with a pen and paper and brainstorm the following questions. For each question write down your answers and then write down ideas about how you can communicate this or put it into action on your blog. Think in terms of your layout, colors, logo, content, ads you use, images, and all other elements of your blog.

BLOG BRANDING QUESTIONS:

Who are You?
Readers like to know about the author. It makes your writing more interesting because it adds context. How much you reveal is up to you. Some blog authors choose to reveal themselves only between the lines of their posts. Others spill their souls completely and let us know everything on their “About” page. How much you reveal is a part of who you are.

Advertising

What is Your Blog About?
What is the theme of your blog? What is your message? Do you have a mission statement or a manifesto? What can people expect to see there? What are your major categories? Is your focus broad or narrow? What medium do you use: words, music, video, images, all of the above? What is the culture, style, and feeling you want on your blog? Does your blog clearly communicate this or is your site confusing to your readers? See if you can tighten up your message to be more explicit.

Why Does Your Blog Exist?
Why did you bring your blog into existence? What was the impetus? What drives you to bring such information to others? What is your passion and why? Is your source of motivation a constant or has it evolved over time? Do you expect it to remain static or change, and if so how?

How Does Your Blog Work?
How often do you publish posts? Does your blog have a schedule for it’s categories like ZenHabits? Do you run regular “specials” such as contests, memes, a series on a particular subject? What is your comment policy? Is it anything goes or do you want to encourage a certain atmosphere of civility?

Who Is Your Audience?
Who do you want reading your blog? How do find those people and bring them to your site? What do they like? How age are they? Male, female, both? What kind of work do they do? What are their hobbies? Do they have children, pets? What are they passionate about? Where do they hang out physically and online? Who are you linking to?

Advertising

What Makes Your Blog Unique?
Surely there are other blogs that cover information similar to yours, yes? What makes your presentation special? What makes your blog remarkable versus mundane? Maybe your subject matter isn’t intrinsically flashy. How is it that a mundane topic like recipes can be a major hit for one blog, and a complete bomb for another? It’s your combination of all these elements listed above, but how will you communicate it? What is your elevator speech about your blog? This is your 30 second description of your blog. Will it win someone over with such force as to compel that person to subscribe? It needs to!

Why Should I Subscribe to Your Blog?
Otherwise known as “What’s In It For Me?” What real value will your reader gain by subscribing to your blog? Subscribing does have a cost even though it is free. The cost is time, and as we all know, this is our most valuable resource. Why should I spend some of that valuable currency reading your site? Tell me how I will benefit and I just might sign up!

Conclusion
There is a lot of creative heavy lifting to do in terms of branding your blog. Each of these answers needs to be translated into the physical elements of your blog. But isn’t that part of the fun?! I think so. Good luck and happy branding.

K. Stone is author of Life Learning Today, a blog about daily life improvements. A few of her most popular articles are 7 Easy Ways to Improve Your Financial Life, Make Money with Your Blog: The Ultimate Resource List, 5 Keys to Happiness, and How to Keep Your Child from Ever Smoking.

No one can live a positive life without failing. However, many people experience a fear of failure, despite its inevitability in life. Failure, as you will see from these 30 success and failure quotes, is the key ingredient for the recipe of success!

Today’s society is obsessed with success and achievement, and failure is definitely NOT part of the equation. Failure and making mistakes is hidden away or seen as a human weakness.

However, if you avoid making mistakes in life, struggle to do everything right, and are obsessed with perfection and order, then living and experiencing a successful and happy life is going to be impossible.

Embrace your failure, whether it is one failure or many failures, because with the right attitude and a willingness to learn from your mistakes, you are guaranteed a lifetime of success. Here are some uplifting quotes about failure and success to help you get started.

1. “Never let success get to your head; never let failure get to your heart.” -Anonymous

This quote is important for those of us who feel downtrodden after every failure, heartbroken, if you will. If you let failure get you down for more than a couple of days, you’re wasting away your chance to bounce back from it.

On the other hand, if you allow yourself to build an inflated ego after every success, future failures may be even harder to cope with. Maintain a sense of humility and gratitude for each success and failure you find.

2. “Just because you fail once, doesn’t mean you’re gonna fail at everything. Keep trying, hold on, and always, always, always believe in yourself, because if you don’t, then who will, sweetie?” -Marilyn Monroe

Marilyn Monroe is spot on with this one. The first person who should be there to catch you when you fall is you. You have to be your own best advocate, the person to build you up when it feels like everything is going wrong. The others in your support system are just icing on the cake.

3. “You always pass failure on your way to success.” -Mickey Rooney

In today’s competitive world, it’s hard to understand that almost no one experiences failure before they experience genuine, lasting success. Failure is what forces you to learn in order to achieve that goal you’ve been working up to.

Advertising

4. “Failure is not falling down but refusing to get up.” -Chinese proverb

Everyone falls. Those who refuse to pick themselves back up, no matter if it’s after two days or two years, are the true failures.

5. “Successful people don’t fear failure but understand that it’s necessary to learn and grow from.” -Robert Kiyosaki

There are many success and failure quotes on this idea, and that’s because it’s so very important. Learning doesn’t happen when things are easy. It happens when things get tough and you have to find a way through challenges.

6. “The real test is not whether you avoid this failure, because you won’t. It’s whether you let it harden or shame you into inaction, or whether you learn from it; whether you choose to persevere.” -Barack Obama

No one can escape failure. If you let it keep you down and shying away from achieving your goals, you’ve failed again. If you learn from it and continue on your path toward greatness, it wasn’t a true failure but a lesson.

7. “Failure will never overtake me if my determination to succeed is strong enough.” -Og Mandion

Determination is one of the best antidotes to failure. Even if you take two steps forward and one step back, you’re still moving forward with grit and determination. Keep going!

8. “Fear regret more than failure.” -Taryn Rose

At the end of your life, what do you think you’ll feel worst about, failing or never trying?

9. “Do not judge me by my successes, judge me by how many times I fell down and got back up again.” -Nelson Mandela

If anyone has enough insight to offer us success and failure quotes, it’s Nelson Mandela. He learned that that path to success (and freedom) is full of setbacks. His determination, however, led him to make amazing changes in the world around him. Now that’s success.

10. “The secret of life is to fall seven times and to get up eight times.” -Paulo Coelho

Each time you get back up, it will get easier and easier, and you’ll realize each time that those failures are the greatest lessons life will ever give you.

11. “Most great people have attained their greatest success just one step beyond their greatest failure.” -Napoleon Hill

Unfortunately, many people stop trying after a large failure comes their way. They lose their confidence, determination, and will. However, success usually follows quickly behind these huge failures because you’ve inevitably learned what not to do.

Advertising

Don’t stop with the huge failure. Take a few more steps and see if it gets you where you wanted to go.

12. I have not failed, I’ve just found 10,000 ways that won’t work.” -Thomas Alva Edison

Through his success and failure quotes, Thomas Edison shows us that failures are only truly failures if you don’t learn the lesson they offer.

13. “It’s fine to celebrate success, but it is more important to heed the lessons of failure.” -Bill Gates

Celebrating success feels good, but learning the lessons of failure is where growth occurs[1], which can lead you to even greater successes.

14. “The only thing that separates success from failure is one last attempt. Try one more time and you will get lucky.” -Apoorve Dubey

Every success comes from an attempt. If you don’t try one more time, you’ll never know if it could’ve been your big chance at big success.

15. “Failure is a detour; not a dead-end street.” -Zig Ziglar

Many people get impatient with failure. They feel that it’s a stopping point, or a road that’s too long to walk. However, the patience to take that new road is exactly what’s necessary to find success. If success is easy to find, it likely won’t last very long.

16. “In the real world, very smart people fail, and mediocre people rise. Part of what makes people fail or succeed are skills that have nothing to do with IQ. Also, the idea that intelligence can be gauged by an IQ test is erroneous.” -Camille Paglia

Failure is not a sign of a lack of intelligence, as Paglia suggests. Failure is a sign of great intelligence and great courage. She also points out the important point that intelligence takes many forms, and it’s often the grit and maturity to accept failure for the temporary setback that it is.

17. “Think like a queen. A queen is not afraid to fail. Failure is another stepping stone to greatness.” -Oprah Winfrey

Queens will always be queens, no matter if they experience success or failure. And you will always be you, so use that to your advantage, and take the risk of failure in order to reach success.

18. “It is impossible to live without failing at something, unless you live so cautiously that you might as well not have lived at all – in which case, you fail by default.” -J.K. Rowling

Living a life free of failure generally means you have lived a boring, uneventful life. Is it really worth it?

Advertising

19. “You don’t learn to walk by following rules. You learn by doing, and by falling over.” -Richard Branson

If you’ve ever watched a child learn to walk, you know that Branson’s success and failure quotes are true. Children are determined. They fall, and they get back up. And then they learn, and soon they’re running.

20. “Success or failure is caused more by mental attitude than by mental capacity.” -Walter Scott

Scott knows that intelligence is less of a determining factor in success than determination or ruthless optimism. Set yourself up for success by cultivating both.

21. “I’ve missed more than 9000 shots in my career. I’ve lost almost 300 games. 26 times, I’ve been trusted to take the game winning shot and missed. I’ve failed over and over and over again. That is why I succeed.” -Michael Jordan

Michael Jordan knows failure, and yet we know him as an incredibly successful person. Why? Because he never let the failures stop him from moving on.

22. “There comes a time in your life, when you walk away from all the drama and people who create it. You surround yourself with people who make you laugh. Forget the bad, and focus on the good. Love the people who treat you right, pray for the ones who don’t. Life is too short to be anything but happy. Falling down is a part of life, getting back up is living.” -José N. Harris

The secrets to success are pretty simple, and living a full life is only possible once you learn that getting up after a failure will bring a great sense of satisfaction and joy.

23. “All people fail at certain instances in their lives, the only thing that makes them different is how they manage to stand up or how they choose to fail again.” -Unknown

If you fail, you’re like the vast majority of the world. What makes you different is how you choose to respond.

24. “Only those who dare to fail greatly can ever achieve greatly.” -Robert Kennedy

If you aim high, even if you fall short you’ll still likely be ahead of the majority of people. Take the time in life to fail greatly because that’s where you’ll find your true self.

25. “Failure is good as long as it doesn’t become a habit.” -Michael Eisner

If you continue to make the same mistakes, you’re not learning from your failures. This is when it becomes a destructive habit instead of a moment to propel you toward success.

26. “If you are afraid of failure, you don’t deserve to be successful.” -Charles Barkley

Only those who are willing to accept the hard emotions that come along with failure will be those who will enjoy the good feelings of genuine success.

Advertising

27. “Failure should be our teacher, not our undertaker. It is delay, not defeat. It is a temporary detour, not a dead-end street.” -William A. Ward

In his success and failure quotes, Ward points out something important. Failure is often seen as a death stroke, something that stops our success. If we shift our perspective and look upon failure as a teacher instead, we will likely feel very differently about those moments in our life and see that failure is delay, not death.

28. “Courage allows the successful woman to fail and learn powerful lessons from the failure. So that in the end, she didn’t fail at all.” -Maya Angelou

We’ve been here before. Failure is only failure if you don’t learn from it. Let yourself get a bad grade on the test; you’ll study differently next time. Let yourself fail at a relationship; you know how to build a healthier relationship next time.

Every failure brings a lesson. Learn it and move on.

29. “Good people are good because they’ve come to wisdom through failure. We get very little wisdom from success, you know.” -William Saroyan

If you think of the moments you learned and grew the most, were they easy times or hard times? Challenges make us better, smarter people[2]. You don’t get wise through an easy life.

30. “Don’t fear failure—not failure, but low aim, is the crime. In great attempts it is glorious even to fail.” -Bruce Lee

If you try to achieve something great, even a failure feels like a success. At least you had the courage to try. That’s more than most can say.

More Inspirational Quotes

Reference

[1]Harvard Business Review: Strategies for Learning from Failure
[2]Psychology Today: How Greater Challenges Help You Grow